Elorea
Elorea is the beautiful brainchild of co-founders and husband-and-wife duo Wonny Lee and Su Min Park, who, upon a trip to South Korea back in 2019, noticed a distinct absence of Korean or other Asian-founded fragrance brands in beauty stores. Lee, a businessman at heart, and Park, a photographer and art director, combined their talents […]
good light
Korean American David Yi didn’t always know he’d become a founder. Still, he knew he was inspired by his parents, who moved to the U.S. and put their life savings into running a convenience and liquor store, which ended up supporting his college fund and bringing other family members to the U.S. This inspired Li […]
Kulfi
Kulfi founder Priyanka Ganjoo wants you to embrace color in your makeup and everywhere else as a way to express yourself – though you might be surprised to hear that she didn’t start wearing makeup until she was 22. After working in the beauty industry for 5 years, she realized that there was still a […]
Mango People
Mango People founder Sravya Adusumilli wanted to create makeup products that worked for her skin and drew on her South Asian roots, so she started experimenting with clays, fruits like cherries, and flowers like hibiscus after feeling like most shades on the market didn’t flatter her skin tone. Drawing on her chemical engineering background, Adusumilli […]
Pink Moon
If there’s anyone who knows the value of self-care, it’s Lin Chen. After all, she is the founder of Pink Moon, a consultancy, digital boutique, and wellness space that celebrates and empowers women at every stage of their lives. Pink Moon was born from Lin’s profound journey of self-discovery and rediscovery. Emerging from a series […]
Tower 28
After Tower 28, founder Amy Liu worked in the beauty industry designs for 15 years and often struggled to find brands that worked with her skin after struggling with chronic eczema. She designed Tower 28 to be safe for sensitive skin and meet National Eczema Association Guidelines. If you’re looking for a skincare product that […]
EADEM
EADEM is a beauty brand created by and made for women of color. Founded by Marie Kouadio (of West African heritage) and Alice Lin (of Taiwanese descent), the brand creates products specifically with melanin-rich skin in mind. Co-founders Alice and Marie met while working at Google and bonded through their mutual love for and knowledge […]
Clean Circle
When Lena Chao, a woman driven by her sustainability needs, couldn’t find a personal care brand aligned with her values, she embarked on a personal mission. Her journey led her to create reusable facial care products that are ethically and responsibly sourced and celebrate diversity, sustainability, and culture through a beauty lens. Lena’s story is […]