Korean American David Yi didn’t always know he’d become a founder. Still, he knew he was inspired by his parents, who moved to the U.S. and put their life savings into running a convenience and liquor store, which ended up supporting his college fund and bringing other family members to the U.S. This inspired Li to be an entrepreneur in his own right when he founded good light, which offers products designed to help your skin get, and stay, hydrated, and strengthen the skin barrier. 

From the milky toning lotion and lip milk to the new moon balm, good light’s vegan and cruelty-free products are designed to be versatile, allowing you to layer them or use them for multiple purposes. But what truly sets good light apart is its commitment to inclusivity. The brand is determined to break free from the gender binary that often dominates the beauty industry. They want you to know that their products are for everyone, regardless of gender. Moreover, the company donates one percent of their sales to True Colors United, a testament to their dedication to supporting LGBTQIA+ youth experiencing homelessness.