If you’ve been into streetwear for the past few years, then you’ve probably encountered The Hundreds. Owned and run by Bobby Kim and Ben Shenassafar, the brand prides itself on not only being a brand but a vehicle for promoting the diverse culture behind its longevity. Largely influenced by the 1990s, the brand never shies away from its Californian roots through its products and messaging. 

Considered one of the O.G.s in the streetwear explosion back in the mid-2000’s, The Hundreds remain solid mainstays in street fashion stores worldwide and are still running their flagship store in L.A.’s Fairfax District. 

Collaborations, Storytelling, and More 

Rooted in their very own love for streetwear, sneakers, and other subcultures, the brand always makes it a point to tell a story that only adds color to their releases and collaborations. From sneakers (Adidas, Puma, and Osiris) to pop culture legends (Disney, NBA, Batman, Garfield, and Star Wars) and even the most underground of hip-hop acts and hardcore bands, the brand’s longevity can be attributed to their “People Over Product” ethos, which goes beyond the superficial, which streetwear fans all over the world fully gravitate to. 

Forging friendships and inspiring generations 

Truly, The Hundreds is one of those brands that puts value not only in their releases but in their community as well. What started as a project between two friends has become an institution that continues to inspire today’s generation of streetwear visionaries.

Follow them today at @thehundreds. Visit the Hundreds